BUSINESS PLAN
Rules

• Team size is 3

• Written plan as per the format prescribed only(<2000 words)

• Presentation (<15 slides)

• 1 printed copy & electronic file of plan in pdf format

 

Judging Criteria

• Market need/gap (team must be aware of its strengths and weakness through internal and external analysis and look for market opportunities).

• Company offerings (team must analyse its product and services from the viewpoint of the customer-outside in thinking. What is the customer looking for and what benefits does the customer want. The business must gain knowledge of the marketplace from its customer)

• Target market (team should analyse its target markets).

• Marketing strategies (the team should frame its marketing /sales tactics that will allow it to achieve or surpass its goals).

• Unique selling proposition (what is unique about your product and why should anybody try using it?)

• Competitive analysis (the team should know its competition, current and potential. By identifying the competitor’s strengths and weaknesses the business can improve its position in the marketplace)

• Team, roles and responsibilities

• Road Map (How the company will grow in the next 3 years)

• Investment required initially and justification.

Co-Ordinator

Kalaivanan.S(95660-59531)

Vijay.V(9524242442)